Unit # 1			What is a Brand? What is Branding? What are the Types of Branding? Who Creates Brand Experiences? What is NOT a Brand?	Course Page Estimated Duration	Unit Cover Page Duration
Click to Return to Course Page			Class introduction, Motivate students to recognize and investigate branding and logo identities.	2 wk	4
Unit Rationale			Moving towards outcome #s- 1, 2 ,4, 6, 7 and Unit Two
Unit Goal			Class introduction, Motivate students to recognize and investigate branding and logo identities.
Unit Prior Knowledge			PR: OFAD 2250- Desktop Publishing
Unit Assessment			IDEA #s- 1, 2, 5, 6, 7, 8, 10: Project Assessments, Labs, Response Journal, Videos, Notes, Discussion	100		Assess Totals
Lesson # (Click on the LP# to jump to that LP)	Estimated # of days	Lesson Objective Lesson Assessment		Benchmarks, Standards or Mastery Codes
LP1	1	Objective:	Introductions Partnership Discussion	No Assessment
		Assessment:	Whiteboard Exercise, Participation
LP2	1	Objective:	Materials Introduction	No Assessment
		Assessment:	Video and Slide show Discussion, Participation
LP3	1	Objective:	Lecture: Logo Design Love Chapters 1-3 Unit One: The importance of brand identity	50pts Substandard<70%-90%>=Professional		50.00
		Assessment:	Stock Logos Redesign Before and After: 50pts
LP4	1	Objective:	Lecture: RIO 2016	50pts Substandard<70%-90%>=Professional		50.00
		Assessment:	Video One Page Report in Response to "The Making of RIO 2016": 50pts