Unit # 2			The Branding Process Strategy Concept Applications Implementation Formulating Relevant Branding Ideas Know Your Audience Stationery, Business Card	Course Page Estimated Duration	Unit Cover Page Duration
Click to Return to Course Page			Investigate vector applications, encourage proactive behavior, initiate and encourage personal identity, Encourage students to recognize identity.	1-2 wk	5
Unit Rationale			Outcomes #s- 1, 2, 4, 5, 7 and moving towards outcome #s- 3 and 6
Unit Goal			Investigate vector applications, encourage proactive behavior, initiate and encourage personal identity, Encourage students to recognize identity.
Unit Prior Knowledge			PR OFAD 2250, Unit 1
Unit Assessment			IDEA #s- 1-12: Project Assessments, Labs, Sketchbook, Videos, Notes, Discussion	100		Assess Totals
Lesson # (Click on the LP# to jump to that LP)	Estimated # of days	Lesson Objective Lesson Assessment		Benchmarks, Standards or Mastery Codes
LP1	1	Objective:	Discuss the 100 Principles of Brand Identity Essentials	No Assessment
		Assessment:	Interactive Website
LP2	1	Objective:	Color and Line Theory	No Assessment
		Assessment:	Discussion
LP3	1	Objective:	Assurance before Contractual Ties	No Assessment
		Assessment:	Discussion
LP4	1	Objective:	Vector Graphics and Adobe Illustrator	50pts Substandard<70%-90%>=Professional		50.00
		Assessment:	Assessment Two: Coffee House Logo
LP5	1	Objective:	Applying Vector Graphics, Applications and Brand Knowledge	50pts Substandard<70%-90%>=Professional		50.00
		Assessment:	Assessment Two: Coffee House Logo Part 2