Unit # 3			Finding the Concept Naming a Brand Designing a Logo Taglines, Slogans and Mottos and their Differences	Course Page Estimated Duration	Unit Cover Page Duration
Click to Return to Course Page			Establish and apply knowledge to relevant packages by using current practices in this field,ie design brief, stylesheets before contractual ties.	2 wk	5
Unit Rationale			Outcomes #s- 1, 2, 4, 5 and moving towards 3, 6 and 7
Unit Goal			Establish and apply knowledge to relevant packages by using current practices in this field,ie design brief, stylesheets before contractual ties.
Unit Prior Knowledge			Unit1, Unit2, PR OFAD 2250
Unit Assessment			IDEA #s- 1-12: Project Assessments, Labs, Videos, Sketchbook, Notes, Discussion	100		Assess Totals
Lesson # (Click on the LP# to jump to that LP)	Estimated # of days	Lesson Objective Lesson Assessment		Benchmarks, Standards or Mastery Codes
LP1	1	Objective:	Determine the differences among Taglines, Slogans and Mottos	No Assessment
		Assessment:	Discussion- After viewing images of unmarked samples
LP2	1	Objective:	Company Package Assignment	No Assessment
		Assessment:	Discussion- Choose from Stephen Looney's Companies from A to Z.
LP3	1	Objective:	Logo Love Design- Chapters 4-7	No Assessment
		Assessment:	Discussion- topics: self worth, placing a dollar amount on creativity, constructive criticism, contracts
LP4	1	Objective:	Logo Love Design- Chapters 4-7, Sketchbook techniques	Bonus +3
		Assessment:	Bonus given for sketches of chosen company logo ( +3) on assessment if needed.
LP5	1	Objective:	Applications of U3LP1 - U3LP4	100pts Substandard<70%-90%>=Professional		100.00
		Assessment:	Assessment Three: "Ditties" Project- Taglines, Slogans and Mottos and Report- What ways did you choose your slogan for your company?