Course Title | Branding & Motion Design - 2427 - GRAP 3330 - 01 | ||||||||||
Course Description | Through lectures, demonstrations and studio work students are introduced to all aspects of Branding and Identity design from its historical precedents to its current use. Creative thinking is encouraged, along with prescribed techniques and media. Course activities include Branding and Identity Design projects. PR: OFAD 2250. |
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Course Outcomes (Instructor) | Standards for Course Outcomes | ||||||||||
1 | Formulate relevant branding ideas | ||||||||||
2 | Design and Implement an application for an existing brand | ||||||||||
3 | Design and Implement an application for an novel brand | ||||||||||
4 | Institutional Assessment of this Course (Scale: M= Minor or no importance, I = Important, E= Essential) | Syllabus Spring 2014 | |||||||||
No | Categories Administered using IDEA Educational Assessment Format | Scale | |||||||||
M | I | E | |||||||||
1 | Gaining factual knowledge (terminology, classifications, methods, trends) | x | |||||||||
2 | Learning fundamental principles, generalizations, or theories | x | |||||||||
3 | Learning to apply course material (to improve thinking, problem solving, and decisions) | x | |||||||||
4 | Developing specific skills, competencies, and points of view needed by professionals in the field most closely related to this course | x | |||||||||
5 | Acquiring skills in working with others as a member of a team | x | |||||||||
6 | Developing creative capacities (writing, inverting, designing, performing in art, music, drama, etc.) | x | |||||||||
7 | Gaining a broader understanding and appreciation of intellectual/cultural activity (music, science, literature, etc.) | x | |||||||||
8 | Developing skill in expressing oneself orally and in writing | x | |||||||||
9 | Learning how to find and use resources for answering questions or solving problems | x | |||||||||
10 | Developing a clearer understanding, and commitment to personal values | x | |||||||||
11 | Learning to analyze and critically evaluate ideas, arguments and points of view | x | |||||||||
12 | Acquiring an interest in learning more by asking questions and seeking answers | x | |||||||||
5 | Analyze the value of creativity- applications of branding to market self | ||||||||||
6 | Develop the skills to accept constructive criticism as a tool to use for success | ||||||||||
7 | Use graphics tools and equipment proficiently | ||||||||||
Recommended Supplies | Author: Airey Edition: 10th Publisher PEARSON ISBN: 9780321660763 "Logo Design Love" |
Author: NEUMEIER Edition: (REV) 06 Publisher: PEARSON ISBN: 9780321348104 "The Brand Gap" |
A Sketchbook, Scissors, Technical Pencils and Markers- thin and thick line are common place in the field of Graphics Technology. A Jump drive is required. |
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Roster Spring 2014 | |||||||||||
Unit # | Estimated # of Days | Unit Concept or Question |
Unit Goal | Unit Rationale | Unit Assessment | Standards for Units | Total Assess Value | ||||
1 | 2 wk | What is a Brand? What is Branding? What are the Types of Branding? Who Creates Brand Experiences? What is NOT a Brand? |
Class introduction, Motivate students to recognize and investigate branding and logo identities. | Moving towards outcome #s- 1, 2 ,4, 6, 7 and Unit Two | IDEA #s- 1, 2, 5, 6, 7, 8, 10: Project Assessments, Labs, Response Journal, Videos, Notes, Discussion | Substandard<70%-90%>=Professional | 100.00 | ||||
2 | 1-2 wk | The Branding Process Strategy Concept Applications Implementation Formulating Relevant Branding Ideas Know Your Audience Stationery, Business Card |
Investigate vector applications, encourage proactive behavior, initiate and encourage personal identity, Encourage students to recognize identity. | Outcomes #s- 1, 2, 4, 5, 7 and moving towards outcome #s- 3 and 6 | IDEA #s- 1-12: Project Assessments, Labs, Sketchbook, Videos, Notes, Discussion | Substandard<70%-90%>=Professional | 100.00 | ||||
3 | 2 wk | Finding the Concept Naming a Brand Designing a Logo Taglines, Slogans and Mottos and their Differences |
Establish and apply knowledge to relevant packages by using current practices in this field,ie design brief, stylesheets before contractual ties. | Outcomes #s- 1, 2, 4, 5 and moving towards 3, 6 and 7 | IDEA #s- 1-12: Project Assessments, Labs, Videos, Sketchbook, Notes, Discussion | Substandard<70%-90%>=Professional | 100.00 | ||||
4 | 16 -20 dys | Brand Constructs: Strategic Advantages Defining a Construct Delivering the Brand Promise Branding Construct Approaches |
Expand on the Concepts of Brand Construct Approaches- Differentiation, Ownership, Consistency and Relevance Delivery: The Contract | Outcomes #s- 1,3,4,5 moving towards 6 | IDEA #s- 1-12: Project Assessments, Labs, Response Journal, Sketchbook, Videos, Notes, Discussion | Substandard<70%-90%>=Professional | 200.00 | ||||
5 | 1wk | On Designing Designing with Sense and Sensibility Considerations When Designing Designing an Application for an Existing Brand |
Concentration- Packaging a Brand for the Client and his/his product's "Audience"- Selling the Concept, From sketchbook to application | Outcome #s- 1-5 moving towards 6 and 7 | IDEA #s- 1-12: Project Assessments, Labs, Videos, Sketchbook, Notes, Discussion | No Assessment: Review | 0.00 | ||||
6 | 3wks | Designing Visual Language Elements of the Brand
Identity Signage, Packaging |
Develop 3d and modeling skills to demonstrate a sense of motion and movement for digital publication | Outcomes #s- 1, 3, 4, 5, 6 and 7 | IDEA #s- 1-12: Project Assessments, Labs, Videos, Sketchbook, Notes, Discussion | Substandard<70%-90%>=Professional | 300.00 | ||||
7 | 3-4wks | Designing Brand Identity Applications:
Identification Graphics Branded Environments |
Implementing Digital Identities, Responsive Frameworks, Animation and Video, Style Sheet to Style Guide | Outcomes #s- 1, 3, 4, 5, 6 and 7 | IDEA #s- 1-12: Project Assessments, Labs, Videos, Sketchbook, Notes, Discussion | Substandard<70%-90%>=Professional | 100.00 | ||||
8 | 3wks | Designing Brand Identity Applications: Advertising
and Promotional Design Print and Digital |
Self Promotion: Illustrate Process of Design | Outcomes #s- 1, 3, 4, 5, 6 and 7 | IDEA #s- 1-12: Project Assessments, Labs, Videos, Sketchbook, Notes, Discussion | Substandard<70%-90%>=Professional | 200.00 | ||||
1100.00 |