Course Title Branding & Motion Design - 2427 - GRAP 3330 - 01
     
Course Description
Through lectures, demonstrations and studio work students are introduced to all aspects of Branding and Identity design from its historical precedents to its current use. Creative thinking is encouraged, along with prescribed techniques and media. Course activities include Branding and Identity Design projects. PR: OFAD 2250.
 
Course Outcomes (Instructor) Standards for Course Outcomes  
1 Formulate relevant branding ideas    
2 Design and Implement an application for an existing brand    
3 Design and Implement an application for an novel brand    
4 Institutional Assessment of this Course (Scale: M= Minor or no importance, I = Important, E= Essential) Syllabus Spring 2014  
No Categories Administered using IDEA Educational Assessment Format Scale      
M I E      
1 Gaining factual knowledge (terminology, classifications, methods, trends)   x        
2 Learning fundamental principles, generalizations, or theories     x      
3 Learning to apply course material (to improve thinking, problem solving, and decisions)     x      
4 Developing specific skills, competencies, and points of view needed by professionals in the field most closely related to this course     x      
5 Acquiring skills in working with others as a member of a team   x        
6 Developing creative capacities (writing, inverting, designing, performing in art, music, drama, etc.)     x      
7 Gaining a broader understanding and appreciation of intellectual/cultural activity (music, science, literature, etc.)   x        
8 Developing skill in expressing oneself orally and in writing   x        
9 Learning how to find and use resources for answering questions or solving problems   x        
10 Developing a clearer understanding, and commitment to personal values   x        
11 Learning to analyze and critically evaluate ideas, arguments and points of view     x      
12 Acquiring an interest in learning more by asking questions and seeking answers   x        
5 Analyze the value of creativity- applications of branding to market self    
6 Develop the skills to accept constructive criticism as a tool to use for success    
7 Use graphics tools and equipment proficiently    
Recommended Supplies
Author: Airey
Edition: 10th
Publisher PEARSON
ISBN: 9780321660763
"Logo Design Love"

Author: NEUMEIER
Edition: (REV) 06
Publisher: PEARSON
ISBN: 9780321348104
"The Brand Gap"

A Sketchbook, Scissors, Technical Pencils and Markers- thin and thick line are common place in the field of Graphics Technology. A Jump drive is required.
   
       
    Roster Spring 2014  
Unit # Estimated # of Days Unit Concept
or Question
Unit Goal Unit Rationale Unit Assessment Standards for Units Total Assess Value
1 2 wk What is a Brand? What is Branding?
What are the Types of Branding?
Who Creates Brand Experiences? What is NOT a Brand?
Class introduction, Motivate students to recognize and investigate branding and logo identities. Moving towards outcome #s- 1, 2 ,4, 6, 7 and Unit Two IDEA #s- 1, 2, 5, 6, 7, 8, 10: Project Assessments, Labs, Response Journal, Videos, Notes, Discussion Substandard<70%-90%>=Professional 100.00
2 1-2 wk The Branding Process
Strategy Concept Applications Implementation
Formulating Relevant Branding Ideas
Know Your Audience
Stationery, Business Card
Investigate vector applications, encourage proactive behavior, initiate and encourage personal identity, Encourage students to recognize identity. Outcomes #s- 1, 2, 4, 5, 7 and moving towards outcome #s- 3 and 6 IDEA #s- 1-12: Project Assessments, Labs, Sketchbook, Videos, Notes, Discussion Substandard<70%-90%>=Professional 100.00
3 2 wk Finding the Concept
Naming a Brand
Designing a Logo
Taglines, Slogans and Mottos and their Differences
Establish and apply knowledge to relevant packages by using current practices in this field,ie design brief, stylesheets before contractual ties. Outcomes #s- 1, 2, 4, 5 and moving towards 3, 6 and 7 IDEA #s- 1-12: Project Assessments, Labs, Videos, Sketchbook, Notes, Discussion Substandard<70%-90%>=Professional 100.00
4 16 -20 dys Brand Constructs: Strategic Advantages
Defining a Construct
Delivering the Brand Promise
Branding Construct Approaches
Expand on the Concepts of Brand Construct Approaches- Differentiation, Ownership, Consistency and Relevance Delivery: The Contract Outcomes #s- 1,3,4,5 moving towards 6 IDEA #s- 1-12: Project Assessments, Labs, Response Journal, Sketchbook, Videos, Notes, Discussion Substandard<70%-90%>=Professional 200.00
5 1wk On Designing
Designing with Sense and Sensibility
Considerations When Designing
Designing an Application for an Existing Brand
Concentration- Packaging a Brand for the Client and his/his product's "Audience"- Selling the Concept, From sketchbook to application Outcome #s- 1-5 moving towards 6 and 7 IDEA #s- 1-12: Project Assessments, Labs, Videos, Sketchbook, Notes, Discussion No Assessment: Review 0.00
6 3wks Designing Visual Language Elements of the Brand Identity
Signage, Packaging
Develop 3d and modeling skills to demonstrate a sense of motion and movement for digital publication Outcomes #s- 1, 3, 4, 5, 6 and 7 IDEA #s- 1-12: Project Assessments, Labs, Videos, Sketchbook, Notes, Discussion Substandard<70%-90%>=Professional 300.00
7 3-4wks Designing Brand Identity Applications: Identification Graphics
Branded Environments
Implementing Digital Identities, Responsive Frameworks, Animation and Video, Style Sheet to Style Guide Outcomes #s- 1, 3, 4, 5, 6 and 7 IDEA #s- 1-12: Project Assessments, Labs, Videos, Sketchbook, Notes, Discussion Substandard<70%-90%>=Professional 100.00
8 3wks Designing Brand Identity Applications: Advertising and Promotional Design
Print and Digital
Self Promotion: Illustrate Process of Design Outcomes #s- 1, 3, 4, 5, 6 and 7 IDEA #s- 1-12: Project Assessments, Labs, Videos, Sketchbook, Notes, Discussion Substandard<70%-90%>=Professional 200.00
  1100.00