Logo Design Love- The Importance of Brand Identity
Unit 1	LP3
# of Days	1		Addendums	Resources
LP Prior Knowledge	PR OFAD 2250, LP1, LP2	Differentiation
Lesson Objective	Lecture: Logo Design Love Chapters 1-3 Unit One: The importance of brand identity
Lesson Assessment	Stock Logos Redesign Before and After: 50pts	Changes for Next Time
Benchmarks or Standards	50pts Substandard<70%-90%>=Professional	(Dates)
Materials Needed	Lecture-Resources (Olympic Logos): http://stocklogos.com/topic/collection-olympic-logos http://www.designboom.com/design/rio-2016-olympics-logo/ http://2016rj.com/rio2016s-stunning-brand-logo-still-a-standout/ http://www.abstratil.com.br/projetos/rio-2016-jogos-olimpicos/ http://www.designboom.com/design/rio-2016-olympics-pictograms-11-14-2013/	LP4
Time	Student Learning Task or Activity	METHOD	Teacher Activity	50.00
120min	Pick 3 of the stock olympic logos (see the links) that you think you could design better and do so in Adobe Photoshop. Display before-after side by side in a box no larger than 3" x 3". A template is provided in the project links. Export this page as an optimized pdf. Upload the optimized pdfs by Thursday Jan 23, 8:00pm.	Print Project	Rubric Response: Grade 50pts	Link
Student Samples
	Student One	sample one	Rubric one
	Student Two	sample two	Rubric two
	Student Three	sample three	Rubric three
Blackboard Column/Assignment Statistics May 3, 2014
Statistics
Count	12	Comments
Minimum Value	0
Maximum Value	100
Range	100
Average	70.25
Median	85
Standard Deviation	33.66
Variance	1132.69
Status Distribution
Null	0	Comments
In Progress	0
Needs Grading	0
Exempt	0
Grade Distribution
Greater than 100	0	Comments
90 - 100	4
80 - 89	4
70 - 79	1
60 - 69	0
50 - 59	1
40 - 49	0
30 - 39	0
20 - 29	0
10 - 19	0
0 - 9	2
Less than 0	0