100 Principles of Brand Identity Essentials
Unit 2 LP1
# of Days 1   Addendums Resources
LP Prior Knowledge PR OFAD 2250, Unit 1 Differentiation    
Lesson Objective Discuss the 100 Principles of Brand Identity Essentials  
Lesson Assessment Interactive Website Changes for Next Time    
Benchmarks or Standards No Assessment (Dates)    
Materials Needed Brand Identity Essentials By Kevin Budelmann, Yang Kim, and Curt Wozniak of Peopledesign http://brand-identity-essentials.com/100-principles LP2    
Time Student Learning Task or Activity METHOD Teacher Activity  
105 minutes Interactive Website Interaction Open Discussion about each of the principles and how to apply them Link