Unit # 4			Brand Constructs: Strategic Advantages Defining a Construct Delivering the Brand Promise Branding Construct Approaches	Course Page Estimated Duration	Unit Cover Page Duration
Click to Return to Course Page			Expand on the Concepts of Brand Construct Approaches- Differentiation, Ownership, Consistency and Relevance Delivery: The Contract	16 -20 dys	2
Unit Rationale			Outcomes #s- 1,3,4,5 moving towards 6
Unit Goal			Expand on the Concepts of Brand Construct Approaches- Differentiation, Ownership, Consistency and Relevance Delivery: The Contract
Unit Prior Knowledge			PR OFAD 2250, Unit 1, Unit 2, Unit 3
Unit Assessment			IDEA #s- 1-12: Project Assessments, Labs, Response Journal, Sketchbook, Videos, Notes, Discussion	200		Assess Totals
Lesson # (Click on the LP# to jump to that LP)	Estimated # of days	Lesson Objective Lesson Assessment		Benchmarks, Standards or Mastery Codes
LP1	1	Objective:	Learning the Contents of a Design Proposal	100pts Substandard<70%-90%>=Professional		100
		Assessment:	Midterm Assignment: Part One- Create a Branding Proposal in your own formal contract language that suits the needs of you and your client.
LP2	1	Objective:	Fulfilling the needs of your client	100pts Substandard<70%-90%>=Professional		100
		Assessment:	Midterm Assignment: Part Two- 2. Create a logo and a tagline for your company as well. Use one of the company names from the list that was given to you in class. Have a print copy of the logo with a tagline and a style sheet prepared for the client. The proposal entitles the client to Stationary, Letterhead and Business Card design. Design one of each and print those as well. You should have the following printed materials by 3/6/14 a) The proposal with your company logo and tagline. b) Print copy of the client's logo (full color) with tagline attached. c) Style sheet of the client's logo with tagline. d) Stationary (consists of minimum one envelope and one label) e) Letterhead document. f) Business Card